David Yurman x Patron Limited Edition Holiday Pack

CompanyMode Design Group
ClientGabrielle Rein
DesignerDavid Moritz
PrizeHonorable Mention
Entry Description

Mode Design Group’s mission was to develop a limited edition gift pack for the 2013 Holiday season that would increase awareness and drive sales for Patrón Añejo while communicating Patrón’s core values of craft and quality. For its commitment to understated luxury, meticulous craftsmanship and masculine elegance, David Yurman was identified as the ideal brand partner. The resulting design is a two-toned sword handle bottle stopper featuring elaborate metal carvings, die cast in solid metal and electroplated in 24kt gold and gunmetal. Packaged in a box with foil-stamped printing, a full-color, gloss photo backing and soft-touch paper, along with a grosgrain pull loop and hidden magnetic closure.