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Survive the Reality,  | International Design Awards Winners
Survive the Reality,  | International Design Awards Winners
Survive the Reality,  | International Design Awards Winners
Survive the Reality,  | International Design Awards Winners

Survive the Reality

Lead DesignersNg Wai Ming Chris
Prize(s)Honorable Mention
Entry Description

In the eyes of foreigners, Hong Kong is a good place to live, but in reality most of the Hong Konger may not agree with this statement according to nowadays situation. Hong Kong is facing lots of political, social and economic conflicts, as a result there are a lot of pressures on Hong Konger today. The things is, we Hong Konger need to face the reality, know how to deal with it and to survive through the pressures, rather than avoiding it, is crucial. We should believe that when conflict is handled in a respectful, positive way, conflict provides an opportunity to growth.

This set of 3 posters describe 3 major problems in Hong Kong. Politics - It's clear that the territory is now disharmonious and in a difficult state of governance. Since CY Leung is Hong Kong's leader, it's difficult to say things happening here has nothing to do with him, so he is always the target to blame for. Living - Hong Kong is regarded as one of the richest cities in the world; however, lurking beneath this prosperity is also extreme poverty. Hundreds of thousands of people still live in caged homes and wood-partitioned cubicles, while the unemployed, new-arrived families from China and children in poverty struggle for survival. Eduction - Hong Kong’s education system has been criticized for being extremely tough. This doesn’t necessarily take the children’s perspective who have complained of heavy school bags and having their play time taken away when sent to learn different things at such an early age.

Bio

I am now the Creative Director for both Urban Air Design in Hong Kong. With over 15 years of visual design, digital and brand communication experience serving a diverse range of blue chip and multinational clients, such as HSBC, AIA, QTSA, Swire, HK Electric, KMB, MTR, SHK, Sino Group etc. Under my leadership, Urban Air has won numeruous local and international design awards, in commendation of its creative strength and edge.

Awards and Prize

2013
Successful Design Award (China)

2014
Successful Design Award (China)
Successful Social Impact of The Year (China)
A’ Design Award (Italy) Bronze in Web Design
A’ Design Award (Italy) Silver in Graphic and Visual Communication
International Design Award (US) Silver in Graphic Design Category
International Design Award (US) Honorable Mention in Book Category
International Design Award (US) Honorable Mention in Posters Category

2015
Hong Kong's Most Valuable Companies by Mediazone
K-Design Award (Korea) Winner
Successful Design Award (China)
Design of the Day (DOTD) by DesignAwards.Asia