The book is an important instrument to present the work carried out within our agency. It goes beyond the brochure concept and becomes an out-and-out book sold even in the main bookstores. The first edition of the book “Visual” has been published in 2008 for the 10th agency foundation anniversary (1998). At a later stage, two additional updated reprints have been created: the first one in 2010 and the last one in 2014. This book is a prestigious instrument positioning Lorenzo Marini Group in a niche of independent Italian agencies and upgrading it in a creative atelier. The book gathers thirteen years of works that the communication agency, Lorenzo Marini Group, has created for its clients. The book is divided in a chapters series “visual” (post visual, Visual day, visual awards, integrates visual, graphic design visual, books visual, etc.) narrating all the creative aspects faced over the years in the multiples disciplines mastered by Lorenzo Marini, CEO and founder of the company. This book falls under the category of illustrated books, gathering mainly print campaigns created over the years. The book also includes some photos of well-known photographers such as Gian Paolo Barbieri, and texts of big-names in the communication world, such as Giovanni Baule and Alberto Abruzzese.