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Desire 610, HTC Corporation | International Design Awards Winners
Desire 610, HTC Corporation | International Design Awards Winners
Desire 610, HTC Corporation | International Design Awards Winners
Desire 610, HTC Corporation | International Design Awards Winners

Desire 610

CompanyHTC Corporation
Lead Designers
ClientHTC Design
Prize(s)Honorable Mention
Entry Description

The HTC Desire 610 is a mid-range handset designed to
make an impact in the marketplace. It is a case study for
establishing HTC’s affordable, premium flagship range. The
challenge was to create an affordable product with broad
appeal to consumers, without compromising quality, design
or functionality.

Desire 610 represents innovation in design and assembly.
The polycarbonate housing has been simplified, and the
number of parts has been reduced by combining HTC’s
iconic forehead and chin, with the sidewall and chassis. All
of the parts are then assembled through the back of the
device. This pared-down construction allowed investment in
better internal components.

The Desire 610 brings quality and premium elements to a
broad, global audience. In the recent past this level of
quality, features and technology was only available in
costly, flagship products. Now, a much wider group of
people can enjoy premium quality and functions through a
device that is stylish and powerful.