Desire 816

CompanyHTC Corporation
ClientHTC Design
Prize1st Place in Media And Home Electronics / Phone and Other Communications Technology
Entry Description

The HTC Desire 816 is an iconic, fully-featured smartphone designed to make an impact in the mid-range smartphone marketplace. The challenge was to create an affordable product with broad appeal to consumers, without compromising quality, design or functionality. The number of parts in the phone’s shell was reduced in the Desire 816, in order to invest in premium internal components for a mid-range product. This was accomplished by combining HTC’s iconic forehead and chin with the sidewall; creating a single SIM and SD card door; and a non-removable back panel. This pared down construction allowed significant cost savings which were utilized for higher-spec components. The Desire 816 brings quality and premium elements to a broad, global audience. In the recent past this level of quality, features and technology was only available in costly, flagship products. Now, a much wider group of people can enjoy premium quality and functions through a device that is stylish and powerful.