One (M8)

CompanyHTC Corporation
ClientHTC Design
Prize1st Place in Media And Home Electronics / Phone and Other Communications Technology
Entry Description

HTC stands for craftsmanship and human experiences. With its iconic form, unibody metal construction and innovative features such as BoomSound, BlinkFeed, Duo Camera experience, and Dot View case, the HTC One is a flagship smartphone that embodies these values. Your phone is not just a gadget. It’s a personal accessory that holds your most important work, communication, favorite music, and your most loved photos of friends and family. We designed the HTC One to reflect this precious relationship with exceptional craft and honest use of materials. Instead of using inexpensive and easy- to-engineer plastic like our competitors do, we chose aluminum for its premium look and feel. The unibody chassis is composed of 90% aluminum—by far, the most in the industry—and wraps around the signature curved back and tapered sidewalls to create a seamless form that feels great in the hand. A fine hairline finish is applied to the back, adding a subtle, yet noticeable texture and warmth to the aluminum. The end result is authentic quality that is instantly felt when you hold it.