4moms, a robotics company that makes high-tech baby 
gear, recently debuted the new 4moms mamaRoo, the first-
ever, app-controlled infant seat. The Bluetooth-enabled 
mamaRoo allows parents to control its motions, speeds and 
sounds directly from an iOS or Android device.
The 4moms mamaRoo is a consumer favorite due to its 
ability to mimic the movements parents make when 
soothing their babies. To create natural movements, 4moms 
used accelerometer vests to record parents as they soothed 
their infants and identified motion patterns. 4moms then 
developed the motion control software and dual-axis 
coordinated motion robotic platform that allow the 
mamaRoo to really “move like you do.” 
The sleek base is sculpted in sophisticated surfaces and 
tension lines inspired by the automotive, athletic and 
electronic industries. The user interface, with an LCD 
screen, is minimal and intuitive. The mamaRoo’s crisp, 
modern design and matte finish complements a home’s 
décor unlike many traditional baby products.
The 4moms team believes that "Everything Matters” and 
applied this thinking to the development of the mamaRoo. 
The team paid attention to every detail – from noise 
reduction to seat fabrics and colors. Even the unboxing 
experience is stellar. The packaging and setup were 
designed with the user experience in mind, with no plastic 
bags and minimal assembly. 
4moms has redefined the $8.9 billion juvenile product 
industry by solving unmet consumer needs. Frustrations that 
the industry has accepted are seen as the most important 
attribute and the catalyst for change. The result is 
dramatically better products that are better for baby and 
easier for parents to use, so they feel smart, confident and 
just as cool as they were before becoming parents.