The Royce Funds Website Redesign

CompanyBehavior Design
ClientJeff Piazza
DesignerJeff Piazza
Project LinkView
Entry Description

"Behavior redesigned and rebuilt the new Royce Funds website. Royce & Associates, LLC, investment adviser to The Royce Funds, is one of the industry's most experienced and respected investment managers. Royce has been managing small-cap mutual funds for more than 40 years. Behavior’s brand strategy highlighted products, people and thought leadership. We re-envisioned the user experience based on three high-level user goals: find, contact and monitor. We simplified the navigation and introduced scanable landing pages that present a more holistic view of complex information that was formerly spread across the site. We also designed the presentation layer to adapt to five different screen sizes and display appropriately on browsers, tablets and mobile devices, providing users a customized online experience with immediate access to all of their interests."

About Designer

Behavior is an award-winning New York City based interactive design studio founded in 2001. Our contingent is comprised of seasoned veterans representing information architecture, branding, interface design, and design technologies. Behavior’s mission is to develop best-of-breed, intuitive, interactive solutions that educate, inform and entertain–always with a focus on the end user–no matter the challenge. We strive to create innovative and elegant interactive systems for our clients and partners. Our leadership works directly with clients and tailors the process to meet the precise needs of each project.