University of Michigan Ross School of Business Website

CompanyBehavior Design
ClientRalph Lucci
DesignerRalph Lucci
Project LinkView
Entry Description

Behavior designed and built a new website for the Stephen M. Ross School of Business at the University of Michigan, with the intent of creating an online presence reflecting the school’s stature as a top educational institution in its field. With the Ross redesign, Behavior set out to create a signature user experience embodying Michigan Ross’ brand attributes and values, including its focus on innovation, inspiration and leadership, and to tout the school’s faculty as active innovators in their fields. The result is a responsive, multi-platform experience with improved content find-ability for the school's various offerings — from multiple degree and educational programs, to its thought leadership, research, news, and events — and with Michigan Ross' thought leadership teased throughout the site.

About Designer

Behavior is an award-winning New York City based interactive design studio founded in 2001. Our contingent is comprised of seasoned veterans representing information architecture, branding, interface design, and design technologies. Behavior’s mission is to develop best-of-breed, intuitive, interactive solutions that educate, inform and entertain–always with a focus on the end user–no matter the challenge. We strive to create innovative and elegant interactive systems for our clients and partners. Our leadership works directly with clients and tailors the process to meet the precise needs of each project.