SodaStream Play is the next evolution of the water carbonator – a fully modular system that enables users to select colors for each individual piece of the unit. A corresponding app allows users to visualize different color combinations, adding an element of playfulness to the purchasing experience. As each kitchen environment is unique, Play gives users the ability to adapt their unit to their personal style, complementing any setting. Using Play is seamless: the bottle easily locks in; with one push the head drops down to carbonate the water, and it automatically retracts when the water is finished carbonating. The result is a simple and intuitive new way to make sodas or sparkling water at home - saving an average of 550 plastic bottles a year per household.