The Graphic Design Association of the Republic of China hopes to develop a series of posters with the theme of utilize the Chinese auspicious words. By graphic designing, they wish to transform the traditional auspicious words into a more modern look visual so that people will have a new aspect for the Chinese characters and cultures. In order to do that, we exercise the Mandarin Phonetic Symbol, a system of phonetic notation for the transcription of spoken Chinese . We turn the Chinese words “Big Good Fortune (Da Ji Xiang) into Mandarin Phonetic Symbol and design it as like a simple totem. If you see this totem from a distance, it will look like the Chinese word “Prize”. And if you view it closer, you will see the “Big Good Fortune” compose by the Mandarin Phonetic Symbol. We believe that the good fortune as one wishes is the ultimate happiness for all the Chinese people, and this is the purpose of what we are trying to achieve. “The best prize is Good fortune as one wishes.”
Fa-Hsiang Hu is a designer, creative director and educator. He is an assistant professor of Department of visual and communication design at China University of Technology and also is an Executive Creative Director of hufax arts Co., Ltd. Director of Taiwan Graphic Design Association / Director of Taiwan Posters Design Association.
Hu's works has been recognized by the Taiwan Visual Design Award, and numerous awards from leading design organizations and publications worldwide, including D&AD Awards, London International Awards, Red Dot Communication Design Award, Communication Arts, Golden Pins Awards, Hong Kong Designers Association, IDA and Graphis,… etc. As well as his posters were won and selected into the international poster biennales in Warsaw, Bolivia, Macau,… etc.