Fragrance Laboratory

CompanyCampaign Creative Ltd
ClientPhilip Handford
DesignerCampaign Creative
Prize3rd Place in Interior Design / Conceptual
Entry Description

Commissioned by Selfridges and created in partnership with The Future Laboratory and Campaign, Fragrance Lab offers a tantalising glimpse into the future of in-store retailing, where customers’ habits, preferences and tastes, as well as their physical interaction will be used to develop a personalised service or product. A compelling alternative to the screen-based activity of online shopping where the browser is removed from the merchandise, in Fragrance Lab the consumer’s physical presence informs the alchemy of the fragrance to offer a more meaningful consumer experience. Fragrance Lab is a much more ambitious iteration of an earlier project by The Future Laboratory and Campaign, ‘Sweet Shoppe’ (2011), which was presented as a curated personal journey to source the perfect sweet.