Website design and development for a new custom frame shop in Lexington, MA. Owner Ed Pioli is a true craftsman and artist, creating and engineering incredibly personal and detailed frame projects for his client's treasured pieces. Because of Ed's values, spirit and passion, and how important his clients are to him, we felt a website where clients could connect to him and his process right away would have a great impact. As the user scrolls the one page site, they see the how Ed gets to the finished product: from tools and materials to hand crafting, photos of his work, bio overlaid on a tartan pattern (Ed wears kilts!) - right down to his feet. That's how much he puts into his work!