Hendrick's Dreamscapes

DesignerHere Design Samantha Kerr Kate Marlow
Prize2nd Place in Print / Packaging
Entry Description

Inspired by the landscapes our dreams, and following the Victorian obsessiveness about dreams and their meanings, this curiously odd monochromatic pack features a collage of surreal illustrations. The pack is structured by a Victorian four poster bed, and each side of the box shows a different kind of a dream. The left depicts a beautiful dream, with illustrations inspired by positive analogies - good fortune, happiness and flying, the right face depicts a nightmare – entrapment, falling and darkness. The print production heroes micro-embossed foiled illustrations, each one drawn by hand and meticulously engraved by the printer.