Adidas Originals Neighbourhood Flagship Stores Lead Designer Andrew Giddings Scope Brand Identity, Signage, Feature Installation, Store Collateral, Packaging Adidas Originals has built a cult following amongst street conscious style influencers the world over. Cultural revolutions often begin in local neighbourhoods or kiez. Our challenge was to build a visual language that celebrated the unique qualities of these communities. In all of our ideas, we explicitly linked each of the Adidas Originals stores with the streets that surround them. We developed an installation for each of the flagship retail stores globally, which were inspired by blue foam architectural models. The iconic Adidas Trefoil symbol is built up out of a three dimensionally extruded model of the urban landscape immediately surrounding the stores. Customised Adidas branding heroes the store’s location and the packaging proudly displays the store’s address. A bespoke map illustration for each city adorns bags, wrapping paper and printed store collateral. In addition, we were commissioned to create a bespoke retail signage system to highlight products, and tell stories about each neighbourhood as well as the iconic footwear and apparel in the range.