Simplifying life is the goal of most modern innovators. That’s what this story is about. Shoot 360˚ videos without building jigs and using stitch software. Just place-and-shoot. Designing the whole product as a symphony of hardware and software, and optics and electronics, we created a product that is so simple to use that it seems like an extension of life. We created a camera that does not need to stitch multiple video streams afterward, a camera that lets you point and shoot, choose the clip and upload without the need for costly hardware and professional software. If you want to use your professional software to edit your movies, of course you can, but the product itself does not limit you. We also wanted to let you share your video as it happens to the people around you. Let them simply see the video stream to let everyone into the creation of the video. By making the camera a server, everyone can connect and participate in the ongoing event. There is no power button. Instead we created a Bluetooth remote that can awaken the camera at any moment without the need to take out your phone or tablet. Take a video, snap a picture or do both concurrently, easily done by the simple remote we created to accompany the camera. This way, even recording 360˚ video becomes simple. The V.360° camera, with a milled aircraft aluminum body and 7 glass lens optics, lets you point and shoot in HD format, choose the clip and upload to your social circle without the need of a costly hardware and professional software. If you want to use your professional software to edit your movies, of course you can, but the product itself does not limit you.