At Decca Design, we recently completed rebranding our agency to more accurately reflect the kind of work we do and the strategic direction of the agency. In the course of changing our name and rebranding our image—from DeCarolis Design & Marketing to Decca Design—we needed to design a new logo. We wanted our name and logo to acknowledge our past, but also reflect where we have taken the company. Lead by Creative Director and President Sheila Hatch, the design team developed a logo with a contemporary, professional look. Since its initial rollout, the logo has generated positive feedback from both clients and peers.