Nothing But Blue Skies Ahead

DesignerAdam J. Wester
Project LinkView
Entry Description

“Nothing but blue skies ahead” was inspired by the 1967 convertible Chevrolet Impala that won best of show in Utah’s fastest growing car show. The Day of Hope Car Show is an annual event put on by the Friends of the Salt Lake County Children’s Justice Center to benefit child victims of crime. For this year’s theme and poster we wanted to impart a sense of nostalgia and pleasant summer days that appeal to car show enthusiast but reflect the desires of victimized children. A simple two color, letterpress presentation with pillowy type was determined to reflect these same themes. This poster was printed on 110C Fluorescent White Crane Lettra for a soft, velvety feel. Printing was done by The Mandate Press and design was donated by Render Designs.

About Designer

I have over twelve years experience in creative positions ranging from print, web, packaging, point of purchase, trade show booths, photography and film/TV. I am pursuing a leadership position in an environment that is focused and motivated. I have a passion for designing meaningful experiences in life. I have an eye for color, form and content that brings together dynamic compositions enhancing consumers’ experiences. I am experienced in branding full product life cycles from business requirements to implementation. My knowledge of design, e-commerce, advertising, and marketing allows me to fill creative leadership and accomplish company objectives with confidence. I enjoy working with people and feel projects are strongest when they are an integration of perspectives. I take criticism very well and feel it is an essential step in creating strong executions. For example, during my tenure at Ticketmaster I collaborated with multiple departments from marketing, design, technology, and project managers to create the current website. I enjoy participating in an environment that strengthens projects through collaboration. Please see my website for examples of my work. Specialties: Marketing solutions and strategies, branding, identity, advertising, web site design and production, application development, content management systems and direct response commercials, film production, TV production, print, product design and development.