JUUL is an intelligently engineered, satisfying vapor experience. JUUL’s patented juice formula delivers a revolutionary nicotine experience akin to a cigarette to meet the standards of smokers, with a liquid-to-wick cartridge system that enables consistent, flavorful vapor. Featuring new, integrated technology and chemistry, JUUL provides three times more vapor than competitor vapor products. The indicator light gently communicates battery life. Our patented technologies make a much more efficient, effective device, while our e-juice formula provides best-in-class vapor quality. JUUL has a smoother delivery and even better nicotine satisfaction. It regulates the temperature with real-time measurement to deliver the right amount of power with every puff, and Juul knows when the pod is empty so you don’t have to. JUUL’s sophisticated design takes care of every detail so the user can simply enjoy the experience: merely insert JUUL pod and draw. We researched the chemical differences between cigarettes and e-cigs and determined that by retaining 1 ingredient found in tobacco the nicotine effect an e-cig delivers is increased. Clinical studies with adult smokers comparing our formula with the typical e-cig formula and cigarettes showed JUUL’s blood nicotine is similar to cigarettes, with superior satisfaction to typical e-cigs. JUUL is the 1st e-cig to deliver nicotine like a cigarette, with game-changing chemistry in an elegant product.