Lorton Brand Identity

DesignerRob Pratt
Prize2nd Place in Print / Logos, Trademarks and Symbols
Project LinkView
Entry Description

Lorton Entertainment is currently making waves in the film and entertainment industry. The launch of the new brand identity has since been followed by the announcement of a new feature film documentary of the band Oasis. Lorton is set to release the film theatrically with eOne handling all rights in the UK and Ireland. A huge scalp for a fledgling business. We have entered our work for Lorton because it is a fully realised brand architecture solution to what was a challenging brief. Encompassing 8 business units that each have their own unique market and target audience but now communicate under one visual identity is not a simple brief.

About Designer

Brand & Deliver is a full service creative marketing agency. It’s a place where experts in experiential, digital, film, design, partnerships and promotions work together to create, launch, drive sales for a range of clients, from blue chip companies to brand new businesses.