Monroe Avenue Brand Identity

DesignerRob Pratt
PrizeHonorable Mention
Entry Description

Monroe Avenue is an online furniture store which prides itself on curating an eclectic selection of beautifully designed, ethically sourced and impeccably restored vintage pieces for their customers’ homes. By both sourcing and restoring the pieces, Monroe Avenue are bridging the gap between antique markets, eBay and large, established furniture stores. Our brief was to create an entire brand identity for Monroe Avenue. This would involve designing a company logo; writing a tone of voice document to help them establish their brand guidelines when writing any copy; design and marketing work; and the creation of some branded motion graphics. We created a distinctive brand mark and graphic system that allowed Monroe Avenue to stand out from the competition and quickly established its place as a curator of locally sourced, ethically made, beautiful things for their customers’ homes.

About Designer

Brand & Deliver is a full service creative marketing agency. It’s a place where experts in experiential, digital, film, design, partnerships and promotions work together to create, launch, drive sales for a range of clients, from blue chip companies to brand new businesses.