Mes Petites Envies is a concept store based in Beirut, Lebanon, hosting a selection of trendy and unique women’s clothing, accessories, and home deco items, carefully selected from all around the world. Meaning literally "my little wishes", the shop offers a eclectic and exclusive product line and one-time items. The Brand Identity focused on both Eclecticism and Uniqueness concepts - bringing together a system that combines illustration, imagery and typography, highlighting the customer's wishes and desires.
With over 20 years experience in launching multichannel brands across all sectors, I see myself as an image-maker, combining insight and creativity with an inherent understanding of the real world. Iâ€™m a creative, strategic Brand Designer experienced in Branding, Print, TV Branding and Editorial. I have been a graphic designer and creative for 20 years, working accross design, branding and communication. My experience was gained working in some of Portugalâ€™s best studios and in the Middle Eastâ€™s most important companies. Over time, I developed an in-depth understanding of branding, with a keen eye for consistency and detail in typography and visual language. My approach to design is always idea-driven and involves reducing a concept down to its essence. I am an adept of more than just aesthetically pleasing projects: Concept, Content, Design and Implementation are all crucial, whilst collaborating with a number of talented designers, photographers, illustrators, type developers, students, artworkers, printers or packaging specialists is equaly valuable. Working well under the constant pressure of project deadlines, Iâ€™m passionate for solving problems and participating in the creative conceptualization of new projects with proven communication and leadership skills. Iâ€™m also an obsessive professional, award-winning creative and a results oriented hands-on manager who believes strongly in raising the standards of visual communication and encouraging others to maintain those standards - a passionate leader with a proven track record for translating complex ideas into slick, successful brand concepts, managing and motivating interdisciplinary teams.