Bowflex® SelectTech® 560 Dumbbells

CompanyNautilus, Inc.
ClientNautilus, Inc. Innovation Center Team
DesignerNautilus, Inc. Innovation Center Team
Prize2nd Place in Outdoor And Exercise Equipment / Exercise Equipment
Project LinkView
Entry Description

Nautilus, Inc. has revolutionized the strength category with the first-ever “smart” dumbbells. The Bowflex® SelectTech® 560 Dumbbells are the only home strength product with built-in brains to guide users through exercises while tracking reps, sets, calories burned, and provide feedback on form. Based on customer feedback, our design team engineered a one-of-a-kind product that offers a fully interactive experience to work out harder and smarter: • Integrated and proprietary 3DT™ built-in electronic sensor records reps and weight lifted and provides an audible cue when reps are completed properly. Information is accessible on the dumbbell screen or devices via connected app: ATfvcJMJUam4Na? dl=0&; • 3DT app features a library of video exercises; allows users to set goals, track progress and sends results to devices via Bluetooth® technology. • Space-saving, ergonomic design reduces number of separate dumbbells from 32 down to two. • Easy weight-changing mechanism in the handle adjusts weights incrementally; creating a customized strength workout.

About Designer

Headquartered in Vancouver, Wash., Nautilus, Inc. (NYSE: NLS) is a global fitness solutions company that believes everyone deserves a fit and healthy life. With a brand portfolio including Bowflex®, Nautilus®, Octane Fitness®, Schwinn® and Universal®, Nautilus, Inc. develops innovative products to support healthy living through direct and retail channels as well as in commercial channels with Octane Fitness® products.