YMCA

DesignerChristine Barbour
PrizeHonorable Mention
Project LinkView
Entry Description

As a non-profit dependent upon membership for its success, this dated YMCA was desperate for an overhaul. Our team was brought in to attract an entirely new audience focusing on Youth, Women and Elderly. The design was entirely driven by the national brand DNA: color schemes throughout were taken from approved color combinations of the Y logo including upholstery, paint and flooring. Graphics including the logo, photos of members & local landmarks brighten halls and kiosk desks create a branded, welcoming atmosphere.