Quest Nine

DesignerFabian Furrer
PrizeHonorable Mention
Entry Description

QUEST NINE describes a mindset of relentlessly pursuing excellence. Its Chines name, "JiuCengTai", literally means "Nine-Level Stage". NINE (九 pinyin jiǔ) resonates with "everlasting". It has a propitious meaning, such as living a colorful and complete life. Our inspiration arose from the Chinese saying "a journey (QUEST) of 10,000 miles begins with the first step". Our illustrations adopt fine lines resembling drifting clouds and waves, consistently rising and finally transforming into a Chinese dragon at the ninth level; historically, the symbol of the Emperor of China. We applied the three symbols of heaven (circle), earth (square) and people (triangle) in our auxiliary graphics. This idea is based on the Chinese philosophical conception of "The square pertains to Earth, and the circle pertains to Heaven. Heaven is a circle, and Earth is a square".

About Designer

Founded in 1997 and with the belief of "Focus.Insight", Dongdao is China's largest brand consulting company and the constructor of comprehensive brand system. Dongdao has branches in Shanghai, Guangzhou, Hangzhou, Yunnan and Shandong, also agencies in Milan, Munich and Manheim. Fabian ever studied Political Science at renowned University of California Berkeley in the United States, worked at Press & Public Affairs Office of the European Union office in Washington D.C., and Los Angeles Superior Court