Actual experience heightens memory.The human brain loves nothing more than to play games and figure out puzzles. That’s a good thing, because it is the key to engagement. In this project, if viewers scan a QR code, they will have one random generated Haiku poem. A Haiku is one of the most important forms of traditional Japanese poetry. The book I created includes all the random poems, and the QR code next to the poem is specifically created for that poem. Among all QR codes, there are three types: the general black one; the colorful iconic one which looks like an image and still functions as a QR code; and the third one, which is the geometric one that looks like image and does not work as a QR code. Different types of QR codes represent the similar relationship between image and type.
Qiuwen Li is a Graphic Designer living and working in Minneapolis, Minnesota. Born in China, she received her B.F.A. in Graphic Design from St. Cloud State University (SCSU) and will receive her MFA in Visual Studies focusing in Graphic Design from the Minneapolis College of Art and Design (MCAD) in Minneapolis, Minnesota spring 2016. Qiuwen Li's design has been exhibited at the Casket Arts Building, Kiehle Gallery at SCSU, Whittier Gallery, Concourse Gallery, and Library Gallery at MCAD. Her freelance design clients include James Dayton Design, Reverie, Medical Marketing Solutions, and Nock Design Group. Qiuwen has been recognized with several awards during her career including Winner of Design and Design International Award (Paris, France), Winner of Creative Quarterly in both Fine Art and Graphic Design Category (New York, USA), Semifinalist in Adobe Design Achievement Awards, and Gold ADDY Award recipient in American Advertising Federation.