The best reflection of a design agency is its own website. We wanted to design an eye-catching and responsive platform that could generate bespoke URLs for clients and other users. Once created in the CMS, these links lead the viewer to a personalised version of the homepage containing their name and a digital portfolio of our work, tailored to them. To further improve the experience, we added a wide parallax layout, a compelling showreel and a vibrant ‘About Us’ page to illustrate our company culture. We loosely based our new tone of voice on ‘The Hitchhiker’s Guide to the Galaxy’, which is the novel that Brand42 was named after. Our articles needed to be cheeky and present our work in an easily digestible way so that clients or prospective talent could get a feel for our company immediately.