Hair of the Dog

CompanyWoodbury University
ClientTrevor McHugh
Prize2nd Place in Print / Packaging
Entry Description

Students were asked to develop a hypothetical specialty beverage package and carrier concept. The term “hair of the dog that bit you” is a colloquial expression coined in the 1800’s in the English language predominantly used to refer to alcohol that is consumed with the aim of lessening the effects of a hangover. The “Hair of the Dog” product takes this notion and pairs liquor with flavored syrup, which can be added to someone’s coffee or tea in the morning after a long night of drinking when the hangover sets in. The theme of the design as a whole is a nod to the 1800’s quackery salesmen of “Snake Oil” being a wondrous cure-all elixir. The comedic nature of the flavor “Hot Scottie” being a play on word for both dog breeds as well as alcoholic drink names makes the product a fun and perfect gift.