The assignment was to design a logo and stationary system for a hypothetical resort. Fireside Luxury Camping brings two things together to create one whole. This mark reinforces the brand by bringing together the comfort of a flame with the natural earthiness of a leaf. This represents the comfort the consumer will experience while still reaping the benefits of being in nature. Each piece of this stationery system is built off of this perfect balance. The nature photography shows you the view while the warm gradient invites you to get comfortable and stay.