Merlon Pub Branding

DesignerStudio 33
Prize3rd Place in Print / Logos, Trademarks and Symbols
Project LinkView
Entry Description

The project task was branding and identity design for the pub. The pub is located in Tvrđa - the old baroque center of Osijek. Tvrđa is a baroque town-fortress built in the 18th century and built in a large baroque system of strategically fortified towns on the border with the Ottoman Empire. \"Merlon\" is a name for a solid upright section of a battlement or crenellated parapet in architecture or fortifications that serves as protection for the observers and the military at the top of the fort. Therefore, Merlon corresponds to the primary function of Tvrđa. Its goal is to create the authenticity that its guests will be able to relate to. The logo of the pub must contain the logo of the Staropramen Brewery because the project was sponsored by the Staropramen Brewery (Zagreb Brewery/Molson Coors).

About Designer

Studio 33 is a boutique creative agency from Osijek, Croatia. We work with local, national, regional and worldwide clients. Our specialization are graphic design services such as creating new brands and redesigning the existing ones, visual identity design, packaging design, print design and digital design. We offer an individual approach to each client, which allows greater flexibility, attention to detail, creativity, and team commitment. We believe in the outstanding importance of design as a powerful communication tool and the means to the creation of exceptional results. Numerous international awards in the field of branding, visual identity and packaging design, publishing of our work in professional publications and design books, participation in relevant exhibitions and lectures, and design education give us credibility and client’s trust.