Project: "Target back-to-college"
Designer(s): Client: Target, Creative Director: Jason Schulte, Fiona Mitchell (Target), Matt Harvey (Target), Designers: Jason Schulte, Nicole Flores, Illustrator: Nicole Flores, Writer: Jill Robertson, United States
Category: Print, Professional
User's Profile : -

Entry Description: Office developed Target's back-to-college campaign, "Independent Studies," to celebrate individual expression. The campaign incorporated stories, art and imagery from college students' lives to inspire them to use their dorm rooms and apartments to express their own identity. The project included in-store marketing and ideas for advertising, catalog, online, and PR events, as well as limited-edition products by emerging artists.

About the Designer/Company
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