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HALO, STEP INTO THE LIGHT,  | International Design Awards Winners
HALO, STEP INTO THE LIGHT,  | International Design Awards Winners
HALO, STEP INTO THE LIGHT,  | International Design Awards Winners
HALO, STEP INTO THE LIGHT,  | International Design Awards Winners
HALO, STEP INTO THE LIGHT,  | International Design Awards Winners
HALO, STEP INTO THE LIGHT,  | International Design Awards Winners
HALO, STEP INTO THE LIGHT,  | International Design Awards Winners
HALO, STEP INTO THE LIGHT,  | International Design Awards Winners
HALO, STEP INTO THE LIGHT,  | International Design Awards Winners
HALO, STEP INTO THE LIGHT,  | International Design Awards Winners
HALO, STEP INTO THE LIGHT,  | International Design Awards Winners
HALO, STEP INTO THE LIGHT,  | International Design Awards Winners
HALO, STEP INTO THE LIGHT,  | International Design Awards Winners
HALO, STEP INTO THE LIGHT,  | International Design Awards Winners
HALO, STEP INTO THE LIGHT,  | International Design Awards Winners
HALO, STEP INTO THE LIGHT,  | International Design Awards Winners

HALO, STEP INTO THE LIGHT

Lead Designers
Entry Description

For Halo?s re-launch, we developed the campaign, Into the Light. Halo is a hair care line that boosts color and shine in color treated hair. Into the Light uses light as a metaphor for the ?spotlight? that follows the Halo woman as well as a way to accentuate the benefits of bold color and luminous shine. The piece showcased, is a Product Knowledge Guide distributed to salons and stylists as an introduction to the Halo line and the Into the Light campaign, which includes a broader spectrum of marketing collateral from advertisements to in-store displays and other printed material.