For Halo?s re-launch, we developed the campaign, Into the Light. Halo is a hair care line that boosts color and shine in color treated hair. Into the Light uses light as a metaphor for the ?spotlight? that follows the Halo woman as well as a way to accentuate the benefits of bold color and luminous shine. The piece showcased, is a Product Knowledge Guide distributed to salons and stylists as an introduction to the Halo line and the Into the Light campaign, which includes a broader spectrum of marketing collateral from advertisements to in-store displays and other printed material.