SurreaLife - Pendant Lamp

SurreaLife Pendant Lamp:

A surrealistic fusion of function and fantasy! This pendant lamp is made by capturing a perspective of a simple-looking pendant lamp from a distance of eye level , uspending from the ceiling. The ?light bulb? is made with 2 super-bright diffused LEDs so that it is thin, durable, lukewarm and energy-saving, which eliminates all the defects of a traditional light bulb. The pull-button for switching on/off works exactly the same way as a traditional hung-down ceiling light. It is a convenient light only operated by 3 AA batteries where it can be hung on any wall or door in wardrobe, garage, bedroom, kitchen, storeroom... etc close to you as a mood light, night light ? a stylish and convenient lamp, creating a special visual effect to the interior or exterior.

Florence Wong, started her design profession upon being awarded the Hong Kong Young Designer of the Year Award Competition (Grand Prize), right after her graduation from the HK Polytechnic University from a BA in Industrial Design. Being awardee of several design awards in the proceeding years, namely the HK Governor?s Design Award, HK Awards for Industry, Chartered Society of Designers Design Award, she commenced plenty of expeditionary designs and marketing for a number of worldwide brands, in different areas like watches and clocks, household appliances, toys, promotions, gifts & premiums. She founded Zanif Advertising & Promotion Limited when the concept of initiating HK original designer brand emerged, The first pioneer brand "ZAN?S" was inaugurated with the theme "Life's Make-up", where ZAN?S items are made with pleasant and fresh look, with practical use so that people are happy to show them off in the living environment and visible vicinity. The ever-living spirit of simply putting man's creativity to our daily lives with delight and leisure has well reflected in the indigenous collections of ZAN?S items. The creativity and functional level of ZAN?S items are proved by winning assorted HKDA Awards and iF Design Award.
Moving around the horizon of creativity, Florence created another new collection of products which she nominated as ?SurreaLife? By asking herself some questions like : ?Does what you get equal what you see ? And is what you see same as what you get ? Florence created a humor of vision and object with assorted perspectives, so that images snapped into our eyes are not vivid reflections of the whole object. She intended to lead people who have SurreaLife items to a paradoxical experience of getting things from what they see. All concrete objects in reality immerge into a fantastic world full of Surreal pictures by capturing a perspective from 3D into a 2D drawing, and turning the 2D back into 3D. Florence got thrilled with the final effects that the actual products bring with such a pseudo-illusion. Leading people to the enjoyment of having fun and function out of a drawing perspective, as well as the surrealistic experience of shuttling in and out between fantasy and reality. How vivid does this SurreaLife collection bring about ? Zan?s philosophy, life?s curiosity ?.