Project: "Design is not pretty."
Company:Tandem Design
Designer(s): Kevin Yuen, Jeremy Vinson, Hong Kong
Category: Print, Professional
User's Profile : User's Profile

Entry Description: Tandem Design created marketing collateral that adopted a sophisticated typographic approach using copy to challenge readers? notion of how they viewed design. The typographic treatment was enhanced with the use of blind embossed and foil-stamped print finishes in a 6-panel french fold format. A set of post cards is enclosed within the package. The graphic expression on cards represents the visual language of alignment, positioning and distinctiveness for brand and business strategies. The overall effect is one that reflects the founders? design philosophy of ?Simple, but not Boring?.

About the Designer/Company
Tandem Design is a strategic design consultancy. We believe that effective design has the ability to change the way a brand does business and ultimately change consumers’ attitude towards it. At Tandem Design, we’re thinkers and we’re creators. Using our Inform–Create–Express process, we get a clear understanding of the insights, objectives and opportunities to apply the most effective design solutions to deliver brand and business strategies for our clients. We provide a range of services including: Strategic Design, Brand Consultancy, Brand Management, Corporate Identity, Brand Identity, Visual Identity, Information Design, Literature Design, Packaging Design, Signage Design and Brand Guidelines.