Washing Machine catalogues

Samsung Electronics developed a specialized New Washing Machine Launching Kit to more effectively introduce a new series of washing machines with convenient features to the European market. This kit helped further solidify Samsung?s image in Europe and served to generate word of mouth around a new feature called Air Refresh. The Kit details the real-world benefits of using Air Refresh by illustrating a concept focused on time-saving cleanliness by protecting your sense of style. The Launching Kit included a press release, feature-specific advertisements and a comprehensive product catalogue to achieve increased market penetration in Europe.

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