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Project: "A New Uniform for London Underground"
Company:Hemingway Design
Designer(s): London Underground, Wayne Hemingway, United Kingdom
Category: Apparel Category, Professional
User's Profile : -

Entry Description: With a 150 year history, London Underground has a proud tradition of projecting a professional and welcoming image to customers. The staff uniform has been an important element in this so that a redesign needed to respect the heritage whilst also being future facing. To ensure we had a design fit for purpose we undertook a detailed engagement process with staff to ensure garments reflected the requirements of wearers across all roles and genders. We invested in researching materials, ensuring the uniform was comfortable because of its cut and through the use of modern fabrics that wash easily, are a good weight and breathable. We arrived at a design that is not only practical and comfortable but also stylish, and brings to the fore the roundel that says “London’. There has been an overwhelmingly positive reaction to the new uniform from both staff and customers.

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