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Betches LookBook,  | International Design Awards Winners
Betches LookBook,  | International Design Awards Winners
Betches LookBook,  | International Design Awards Winners
Betches LookBook,  | International Design Awards Winners
Betches LookBook,  | International Design Awards Winners
Betches LookBook,  | International Design Awards Winners

Betches LookBook

Lead DesignersSuzy Simmons
Prize(s)Honorable Mention
Entry Description

Betches is a lifestyle brand. Everything a “betch” associates with is trendy, every guy she interacts with wants to date her and every girl she meets is desperate to be her friend. She speaks her mind and commands a room just by being in it. She’s never waited on line at a club or bar in her life. A betch is often confused with a bitch but make no mistake, they’re different. They’re the girls born with the silver spoon in their mouths. But f@#% silver, they want gold. This LookBook was sent out (before the brand officially launched) to retail buyers to give them a feel for the Betches brand and to create desire for their new collection.

Bio

Test Monki is a world-renowned, award-winning brand consultancy & strategic design firm that specializes in creating brand systems and unique brand experiences for our clients. We do a lot of things—testing monkeys is not one of them.