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Project: "HUBB Lifetime Oil Filter"
Company:Whipsaw Inc
Designer(s): Bob Riccomini and Marco Berkhout for Whipsaw Inc, and Christopher Hubbard for HUBB Filters Inc., United States
Category: Design for Society, Professional
User's Profile : User's Profile

Entry Description: HUBB is a lifetime reusable oil filter for use on any car or truck. This all stainless steel filter captures five times more contaminants and drastically reduces oil flow backpressure, which increases fuel efficiency and reduces carbon emissions. Conventional oil filters use paper pulp material that clogs quickly, becoming useless and putting a drag on the engine. Furthermore, 400 million oil filters in the USA alone are thrown away annually, causing a major waste problem. HUBB uses a primary and secondary filter to greatly increase the filter area to improve efficacy. The filters are a unique micro-woven 316L surgical stainless steel mesh. The mesh porosity is sized perfectly to capture debris in the oil but allow for easy flow, unlike paper pulp which has uncontrolled porosity. Every 10,000 miles HUBB is removed, disassembled, bathed in biodegradable soap, and put back in the car. HUBB’s lifespan is over 50 years.

About the Designer/Company
Whipsaw is an Industrial Design & Engineering consulting firm located in San Jose and San Francisco, California. Whipsaw focuses on innovative product design, UX, development and branding. Whipsaw creates products and experiences across many diverse categories including consumer electronics, housewares, medical, wearables, computing, scientific, industrial, and business products. Whipsaw’s clients range from large corporations like Avaya, Bosch, Cisco, Clorox, Ford, GE, Google, Haier, Intel, Leitz, Merck, Motorola, Nike, Olympus, Samsung, Sony, and TP-Link plus exciting startups like Apnicure, Avinger, Highfive, Livescribe, OM Signal and Sprimo. The Whipsaw team has created hundreds of successful products for its clients. Our market hits include the Google OnHub, the original Google Chromecast, Nike+ FuelBand, Dell Precision computers, Livescribe smartpens, Dropcam security cameras, Eton emergency radios, the Adiri baby bottle, Cisco/Linksys routers, Yubo lunch boxes, Intel healthcare tablets, the Kaleidescape Cinema One, Leapfrog LeapPads, Roku TV boxes, Topcon survey equipment, and TP-Link networking devices. Whipsaw has won over 240 Industrial Design awards including many IDEA, Red Dot, iF, MDEA, G-Marks, CES Innovations, and D&AD awards. Fast Company magazine ranked Whipsaw among the Top 5 design firms in the world and honored Whipsaw CEO Dan Harden as one of the 100 most creative people in business. Whipsaw’s creations are in the permanent collection at the Cooper Hewitt Smithsonian Design Museum, the Chicago Athenaeum Museum of Architecture and Design, and the Pasadena Museum of California Art.