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http://www.agencyhm.com/HM-Group-NotebookConcept-Design

Project: "HM Group Notebook"
Company:HM.
Designer(s): HM., Australia
Category: , Professional
User's Profile : -

Entry Description: HM Group is dedicated to meaningful design, communications, production, art and publishing and is the umbrella organisation spanning four brands: HM, fluoro, Wrapped and John Smith The common element for the brands and the core of the group is design. A notebook was created with an interior that presented the HM Groupís positioning statement before unfolding a range of hidden fluoro images, which were art directed, designed and produced by HM. In all aspects, the notebook celebrates creativity by focusing on design and encouraging its user to explore their imagination in the pages within. A variety of paper stocks were used and were bound together with Singer Sewn black cotton. The spine carries the logo of the Group and its divisions.

About the Designer/Company
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