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U&B,  | International Design Awards Winners
U&B,  | International Design Awards Winners
U&B,  | International Design Awards Winners
U&B,  | International Design Awards Winners
U&B,  | International Design Awards Winners
U&B,  | International Design Awards Winners
U&B,  | International Design Awards Winners

U&B

Lead DesignersWesley Liu
Prize(s)Honorable Mention
Project LinkView
Entry Description

The concept of this project is to transform a local grocery brand - U&B, into a highly flexible and hybrid space with mono material and colour to achieve customers’ attention. It redefines how to spend a low budget to build something creative in systematic design. Given that the brand logo of U&B is a shopping trolley and their corporate colour is in orange, the interior environment embraces all these elements to contribute to its uniqueness.

Instead of the traditional roof painted in white, the tangerine ceiling stays bare to match with the concrete flooring in order to generate an unprocessed surrounding.

The loose plywood display units that substitute furniture, are all movable and tremendously flexible, which is suitable and commodious for non-luxury products selling in U&B. System AA track mounting kits on two sides of the wall panels can shift to be hanging systems for displaying items too.