Project: "EARTH coiffure beauté"
Designer(s): DRAFT Inc. Taiju Yamashita, Japan
Category: , Professional
User's Profile : User's Profile

Entry Description: The owner, who operates over 220 beauty salons in Japan, was in need of revamping Regulation for a new approach to customer development. The company has many fans, having opened many locations that glitter with a sense of exclusivity befitting the special occasion represented by having one's hair done. However, it was essential to create a space where even more people would feel comfortable. The first new Regulation shop will be located on the outskirts of Tokyo. It was necessary to find a way to express essential beauty through the space while remaining in harmony with the suburban locale. We settled on the concept of “a fusion of contradictory elements.” By combining contrasting materials such as wood and earth, which evoke a sense of organic beauty, with inorganic yet urban elements such as stainless steel and concrete, we aimed to create a space that was sophisticated yet comfortable.

About the Designer/Company
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