<East West>, in Chinese, when the two words are put together, it means object or thing. At the same time, it also means directions, East and West.
On the book cover, I use illustration to convey the message: everything has things to say, but somehow is holding back itself in this whimsical fantasy world. Florescent orange is adopted on the book title. The word <East> and <West> is carved in half, half of the word is missing. The word <East> is placed on the right, the word <West> is placed on the left. Things or objects are not just simply things or objects, it has things to say, it leads you to think in different directions.
Florescent orange against the black and white background, implies that although everything seems quiet, but at the same time, they are loud, noisy, bright. And it reminds us to cherish things that we have.
Fa-Hsiang Hu is a designer, creative director and educator. He is an associate professor of Department of Applied Arts at Fu-Jen Catholic University and also is Director of Taiwan Graphic Design Association / Director of Taiwan Posters Design Association and Executive Creative Director of Hufax arts.
Hu's works has been recognized by the Taiwan Visual Design Award: Platinum, and numerous awards from leading design organizations and publications worldwide, including D&AD Awards: Pencil, London International Awards: Gold&Silver, Red Dot Award Communication Design: Best of the best, NewYork Type Directors Club Certificate of Typographic Excellence, Communication Arts Award of Excellence, Golden Pins Awards, Times Awards, Hong Kong Global Design Awards, IDA: Gold/Silver, and Graphis: Platinum/Gold/Silver,… etc. As well as his posters and book design were won and selected into the international poster biennales in Warsaw, Slovenská, Bolivia, Macau,… etc.