Project: "Commemorative Magna Carta Playing Cards"
Designer(s): SHUNG SHUNG, United States
Category: Print, Professional
User's Profile : User's Profile

Entry Description: Seasons Playing Cards launched a limited edition card set to commemorate the 800th anniversary of the Magna Carta. Over the years, growing reverence to "mint" packaging condition has changed the collector's market with a redefined function of 'PLAY' to 'DISPLAY'. The goal was to cater to this transition with packaging as gratifying as the product. The solution was a visual design system focused on crafting an interactive experience within the packaging around the story of the Magna Carta to retain "mint condition". A black and white deck series framed the dueling nature of the Rebels vs. the Royals focused on the tension between uniting and separating these elements. Packaging illustrations encourages pairing products with multiple options to create different displays. A secondary mural of the Magna Carta reveals itself when fully assembled, becoming the first playing card packaging to create focus for multiple display habits of collectors.

About the Designer/Company
Throughout his career, Alex Chin has been established as a visual communications professional specializing in interactive package design and has earned a name as one of the industry leaders within the world of luxury playing card design.