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http://entwurfreich.com/design_innovation/portfolio/via-smart-bike-navigation-digitalization-mobile-device/

Project: "VIA - urban bike navigation"
Company:Entwurfreich GmbH
Designer(s): Entwurfreich GmbH, Germany
Category: Outdoor and Exercise Equipment, Professional
User's Profile : User's Profile

Entry Description: A feeling of freedom comes with bicycling. You breathe fresh air and feel the wind blowing through your hair. And above all: you are mobile – whenever and almost wherever you want. This is particularly true in city traffic, where almost all other users of transportation move much less freely than the cyclist – while cars, buses and trucks are caught in rush hour, the cyclist is free from the stop-and-go. This free and easy feeling is even more present when you have a good knowledge of the city. The fact is, a lot of bicycle navigation systems flood the rider with information and details. This has led Entwurfreich to the question of how to make life easier and thus better for urban cyclists. A very innovative project was born based on our market analysis: VIA – a bicycle navigation system for the city; and one that displays only the most important information tailored to your needs.

About the Designer/Company
We are Entwurfreich. A Germany based innovation- and design consultancy. It‘s our mission to design a positive impact on people‘s lives. Therefore we develop great products, services and experiences. We’re designers, inventors, perfectionists.