"0123456789cm: Measuring Tape"
Company:DAEKI & JUN studio
Designer(s): DAEKI and JUN Design Studio: Daeki Shim, Hyojun Shim www.daandcompany.com, Korea, Republic of
Category: , Professional
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These are posters publicizing an exhibition and the design of an invitation for video project screening titled <0123456789cm: Measuring Tape>.
It was a video work created through the participation of 200 people who we met on the street of London. It’s the video which recorded who pulled ‘Measuring tape’ longest before it is bent. In other words, it’s the work of videotaping the determined ranking from a first place to a two-hundredth place in video targeting 200 participants.
We produced posters and invitations by making the most of the characteristic of this work. For this work, we used graphic with numbers and yellow color of the Measuring tape as a motive, and utilized the photos of those who directly participated in work. We expressed it to make it possible for bending of the measuring tape to be torn off using a diagonal line crossing the numbers in posters and invitations.
About the Designer/Company
DAEKI & JUN Studio by Daeki Shim and Hyojun Shim