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SO  SOf..t,  STILL  STEEL,  | International Design Awards Winners
SO  SOf..t,  STILL  STEEL,  | International Design Awards Winners
SO  SOf..t,  STILL  STEEL,  | International Design Awards Winners
SO  SOf..t,  STILL  STEEL,  | International Design Awards Winners
SO  SOf..t,  STILL  STEEL,  | International Design Awards Winners
SO  SOf..t,  STILL  STEEL,  | International Design Awards Winners
SO  SOf..t,  STILL  STEEL,  | International Design Awards Winners
SO  SOf..t,  STILL  STEEL,  | International Design Awards Winners
SO  SOf..t,  STILL  STEEL,  | International Design Awards Winners
SO  SOf..t,  STILL  STEEL,  | International Design Awards Winners
SO  SOf..t,  STILL  STEEL,  | International Design Awards Winners

SO SOf..t, STILL STEEL

Lead DesignersZHOU WEN JUN
Prize(s)Honorable Mention
Entry Description

“Bu Bu Gao” (Step Step Rise), an old shoes store, asked us for an art shopping space to attract customers and alleviate the impact from on-line sellers.

We helped to deliver a comprehensive design to upgrade the image of this 1000m2 store, including: architectural renovation, product, interior design, brand logo and VI system.

In Chinese, “Bu Bu Gao” is a blessing to wish people to make achievements step by step. we fused the Chinese name into its English initials BBG, and designed four shoes as strokes.

We sculptured a flowing handrail with stainless steel in 3D print models and manual sculpture way. It’s the world’s first and unique handrail that grows up gradually from the ground. We also contemplated other soft-looking facilities, such as the facade, stairs, pillars, vases, and checkout counters. Integral and seamless. All except their mirror parts have brushed matt finishes, which avoid mass reflection and fingerprints.