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Project: "Vilasa225"
Company:Blanct
Designer(s): Blanct Glen Ow - Creative Director Thio Li Lian Christabel - Project Manager | Copywriter, Singapore
Category: Print, Professional
User's Profile : User's Profile

Entry Description: Taking the lead for the entire branding campaign for Vilasa II II V, an esteemed residence development based in Kolkata, India, blanct has charted the direction, visual cue and tonality of architectural palettes into specific collaterals. These include unique selling points, fonts proposals, development names and taglines proposals. The team created the name 'Vilasa II II V' which means 'Luxury' in traditional Sanskrit, giving it a deeper cultural meaning. While the design is contemporary, the local heritage is intertwined into the branding essence, creating an icon of finesse and affluence. blanct has also led in providing consultancy services for the type of finish, material of packaging for the brochure, and the on-site grand entrance logo finish. With simplicity to its design, this adds leverage to the upcoming development in terms of standing and progress both aesthetically and functionally in the local Indian real estate market.

About the Designer/Company
A Branding and Interactive Agency that elucidates its ideas through a spectrum of technology-inspired media and interactive digital platforms. Helming all concepts from infancy to the final output, blanct's unique branding philosophy lets the team tailor creative ideas so as to meet each client's objectives fruitfully. With a process as bespoke as it is original, the agency's solutions are communicated across with true finesse, backed by sound marketing and branding strategies. Coupled with a forte in visualizing architecture potential and marketing international real estate industries, the agency is extremely dedicated to constant research and development, which serves to assist for an ever progressive angle to all projects undertaken.