Project: "Rebranding Blandy’s"
Designer(s): Omdesign, Portugal
Category: , Professional
User's Profile : User's Profile

Entry Description: Omdesign was responsible for restyling the identity and renewing whole Blandy’s range, world leader in the production of the more superior categories of Madeira wine, with a history of over two centuries. With the aim of reinforcing its positioning and the premium nature of the brand and its wines, the Portuguese advertising agency has designed a more up-to-date and differentiating identity, as well as premium packaging. This was inspired by the strong tradition of the company, which has been run by seven generations of the same family since 1811. Additional features include the family crest, which reinforces the date the company was set up, as well as the symbol of casks, a reference to the aging of Blandy’s wines in oak casks. This is an ancient technique still used today in the production of these unique nectars, which are known worldwide.

About the Designer/Company
Established in 1998, Omdesign is a Portuguese design and advertising agency that works on a daily basis for clients that honour it with their patronage and loyalty. Based on a solid relationship between the agency and its customers, Omdesign works with leading companies worldwide in different industries such as food and beverage, mass consumption, tourism and others. The agency is recognised globally for the high quality and excellence of its work