"CashCall Corporate Identity"
Company:Ralis Services Corp.
Designer(s): Corporate Identity Design Team: Christopher Clarke – Sr. Creative Director; UI/UX Designer; Amy Norris – Sr. Graphic Designer; Ross Amador – Sr. UI Designer; Fatima Amon – Sr. Graphic Designer
Logos, Trademarks, Symbols Design Team: Christopher Clarke – Sr. Creative Director; Amy Norris – Sr. Graphic Designer
Stationery Design Team: Christopher Clarke – Sr. Creative Director; Amy Norris – Sr. Graphic Designer; Fatima Amon – Sr. Graphic Designer
, United States
Category: , Professional
User's Profile : -
When tasked to redesign the corporate identity for CashCall
Inc, our mission was to recreate a brand identity and logo
to engage the new generation of tech-savvy customers,
while retaining the recognition CashCall cultivated over its
10 years in operation. In redesigning the logo, CashCall as
both literal and visual components was kept in mind.
However, since the company had moved to a technology
platform, it was decided to no longer focus on the “call”.
The company’s new approach in servicing clients in the
tech space became the key to the inspiration of our
redesign. When designing the emblem, we created
something that would present the viewer with two shape
interpretations, both of which symbolize communication.
The face-to-face C’s in the emblem join together and its
contours match seamlessly with a “chat” logo. Of these
elements, the emblem has become the most recognizable
piece in the company’s online presence.
About the Designer/Company
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