Project: "Passionate About Tennis"
Company:Designer and Gentleman
Designer(s): Nikola Vucicevic, United States
Category: Print, Professional
User's Profile : User's Profile

Entry Description: Serbian Tennis Bridge (STB) is founded in 2014, connects junior and professional tennis players in Japan with the top competitive world of European tennis. With bases in Tokyo, Japan and Belgrade, Serbia, the founders of Serbian Tennis Bridge (STB) wanted to share their experience by organizing an academy in Belgrade where kids from Japan can study and train. They gave us a task to build brand awareness. Logo, slogan, stationary, web site and advertisements print were made. APPROACH Our approach was to create smart brand platform that will eventually communicate through different medias and channels. We wanted to create something, fresh, smart, fun, catchy and recognizable. RESULTS There for we created the print ad: Passionate About Tennis! Which help this Tennis Academy to build the awareness. Since people do respond to the humor we follow that path. The result was to make a bond and trust with the future candidates.

About the Designer/Company
Nikola Vucicevic is Belgrade (Serbia) born, Chicago based graphic and product designer. In his 15 years long career he has established as leading designers in his generation in Serbia. When he came in Us in 2013 he received special recognitions and get working visa for extraordinary abilities. The numerous awards in different design disciplines ranked him in #111 place top designers in US according to World Designer Rankings and oAccording to Graphis NY Nikola is in top 100 designers of the world for 2014 and 2015. He promote himself as Designer and Gentleman and he is a leader of team made of international experts. He likes to say "We Choose To Be Great Instead Of Big. He is the creator of Heart Plate, and he works on various self promo projects and products. He is married and live with his wife Jelena in Chicago.